At DROP—We Do Ownership Better!
Have you experienced the many health benefits of an Infrared Sauna personally? Are you passionate about sharing this important and lifechanging knowledge and experience with others? Would you love to own an infrared sauna franchise? At DROP, we’ll do you one better… we’ve done the research—our License Agreement will save you $80-100k+ and you maintain control of the overall operations of your business!
Why Become a DROP Owner?
The investment to open a DROP Infrared Sauna Studio is estimated at $150,000 – $250,000. This includes the initial licensing fee of $32,500, the cost of 3-10 infrared saunas, space rental and build-out, related operating costs, plus working capital to grow your new business. You will receive the full support of the DROP Team—this includes guidance on licensing, tax process, budgeting, operating procedures, technical support, training and shadowing opportunities, marketing, branding, signage, studio buildout – layout, signage, and interior design.
Why Health, Wellness & Infrared Sauna Therapy?
Well-ness: (noun) the state of being in good health, especially as an actively pursued goal.
As the quest for the ‘fountain of youth’ continues to be at the forefront with an aging baby boomer population, and now gen-X, xennial and millennial populations, the wellness industry continues to rise, flourish, and profit, year-over-year. Now a $4.2 trillion global industry, the wellness industry has grown 12.8% in the last two years with no signs of slowing down. Healthy eating, nutrition, and weight loss account for $702 billion, fitness & mind-body for $595 billion, personal care, beauty & anti-aging for $1,083 billion, and spa economy for $119 billion according to the Global Wellness Institute 2018 inaugural report.
Why is this important and how does it support the infrared sauna business model? People have been using saunas for centuries for all types of health conditions. The appeal of saunas, in general, is that they cause reactions similar to those elicited by moderate exercise, such as vigorous sweating and increase heart rate. An infrared sauna produces these results at lower temperatures than does a regular sauna, which makes it accessible to people who can’t tolerate the heat of a conventional sauna. The radiant heat from the sauna surrounds you and penetrates deeply into your joints, muscles, and tissues increasing oxygen flow and circulation. As a result, there is an array of infrared health benefits. Infrared helps to remove impurities from your cells, specifically the cells inside our fat where our body stores waste and harmful toxins such as cholesterol and heavy metals. The 8 main benefits of infrared sauna therapy include weight loss, detox, stress relief, muscle recovery & pain relief, skin health & anti-aging, increased immunity, and disease-fighting.
By developing a wellness studio centered around addressing the targeted needs of our market through the use of infrared and adjunct therapies, we are able to tap into this over $4 trillion industry and increase the overall health and wellness of our community.
The DROP Experience
Established in March of 2018, DROP SAUNA STUDIO + ATHLETICOUTURE aspires to influence and educate our customers to live a wellness-focused lifestyle and provide a welcoming, energizing, ‘go-to’ location for infrared sauna therapy and unique athletic/athleisure wear.
At DROP, we are not just a sauna studio or a boutique, but a community hub where people can learn, discuss and practice all aspects of healthy living, mindfulness, and living a life of infinite possibility. We orchestrate and provide a platform for a variety of advocates, educators, and providers to support the wellness journey through education, physical movement, emotional support, and spiritual guidance. Being a part of and advocating the active process through which people become aware of, and make choices regarding a more healthful existence, encompasses the heart and soul of DROP. This conscious effort and commitment to provide an environment supporting the evolving wellness process through the recognized six dimensions (emotional, occupational, physical, social, intellectual & spiritual) is the backbone of the DROP team and philosophy ensuring long-term success.
DROP has taken infrared sauna therapy to the next level by not only providing a clean, comfortable, and relaxing environment but by also selecting a curated and dynamic team of wellness advocates from diverse backgrounds to guide and educate our valued customers. Our DROP team stays up-to-date on the latest information surrounding infrared sauna therapy, the numerous benefits, and the research to support its relevancy and longevity in the wellness community.
The Minds Behind DROP
DROP founders, Shelley Lenz and Francine Sanchez bring decades of business, managerial, and wellness experience to this unique, well-thought-out, and much-needed health and wellness-minded business model.
Shelley Lenz graduated from the Eller College of Business at the University of Arizona. She climbed the latter of the hospitality industry from housekeeping to General Manager—to Partner. Her love for health and wellness led her to pursue teaching certifications in Pilates and Bootcamp. Teaching fueled her passion to develop a business that would encourage others to live a healthy lifestyle.
Francine Sanchez is a self-described wellness advocate and seeker of all things ‘detoxifying’. She graduated from the University of Nevada Las Vegas, leading to a position in hospitality as a Manager of Operations with MGM and then transitioned into pharmaceutical sales. When faced with a personal health challenge, her journey uncovered the need and love for infrared sauna therapy.
Both owners, being a part of, and recognizing the ever-growing wellness and retail market has been woefully underserved in the Las Vegas area, began their quest to fill that void. It was from their love for wellness, fashion, and functionality that DROP Sauna Studio + AthletiCouture was born.